Best SEO Company in Australia

Best SEO Company in Australia

If you’ve been in a company for a while, you’ll agree that the term “digital marketing and SEO” can’t be taken lightly! Digital marketing and SEO is almost like another backbone to your business, delivering your brand to the rest of the globe on one of the most popular platforms today – social media and other similar places on the internet such as search engines, and it’s vital that you obtain a decent service.

That being stated, if you are searching for a digital marketing and SEO agency in Australia to assist you with your brand, P1 SEO Agency is a name you should be familiar with. This is not just an SEO agency that manages your Facebook and Instagram postings, but a company that provides wholistic SEO services to their clients. It is also an Australian SEO agency. So, if you’ve been looking for an agency that can provide excellent SEO service in any city Australia, P1 SEO Agency is the name to remember. Click here for top SEO agencies in Sydney for real estate investors.

As an Australian digital marketing and SEO company we Create Your Website – building a functional website or your online product store with the help of professional people with put you in a vantage position for easy ranking on search engines. P1 SEO agency have pros who are specialized in various skill set that is needed at every stage of an SEO website development. Once your website is built, it becomes a competitor for top ranking on search engines.

And we recognise that you might be an expert in your line of business, but we don’t expect you to be an expert in website design and SEO management as well. Needless to say, it remains critical, and we are here to assist you. We know how to pull your website up in the search engine as one of the best SEO marketing agencies in Australia!

We Take Your Business Global with Digital marketing and SEO

We are one of the leading SEO agencies in Australia (in 2022) for a reason. We understand that you cannot afford to overlook the importance of digital marketing and SEO in the growth of your business. As a result, we employ SEO marketing methods to drive traffic to your social media accounts as well.

So, if you think its time for you to take your business to the next level by gaining some prominence, keep in mind that the top SEO agency in Australia in 2022 is just a click away. Let the world know you exist and let them see how good you are as you expand your visibility across various websites with us.

Why Is SEO Important for Online Marketing?

Back in the good old days of your grandparents and maybe your parents, how did they market their business? If you were able to understand those process, they would have people walking around spreading the word about how good a product is. Welcome to the better days, when word of mouth travels considerably faster, and if you don’t keep up with the competition, you’re out.

Despite your stunning structure, high-quality contents, and excellent services. If your company is not competing with other companies who want nothing less than the best SEO services for their business, don’t expect it to be among the major brands.

You may wonder why you should contact an SEO agency. With our experience and skills, we will explain why it is critical to not just approach a random SEO service company, but to select one of the top SEO marketing companies before beginning your business. The major reason is that reaching out to proven professionals means that you are leveraging on their years of experience in SEO service and planning – that includes mistakes they have learned by experience and the best strategies they have mastered along the way. This will definitely deliver to you your expectation with less difficulties.

Best SEO Company in Australia

Here are the reasons why you should incorporate SEO in your business planning:


Aside from the fact that SEO strategies does everything it can to bridge the gap between you and the people you want to reach out to. Ask any SEO agency to explain how important SEO is in making those people out there trust you enough to buy from you and choose you above other options online. SEO gives you the opportunity to learn more about yourself and your customer, and, most importantly, makes you the preferred choice through good impressions.

Incorporating the right SEO strategy by choosing the best local SEO agency for your business will help your online presence stays current and appealing to the world out there. Trust us, you will quickly find that clients arrive from all places to your store and not walking in through the entrance of your brick and mortar business stores but through limitless internet resources. 


The majority of your web traffic will always be generated through traffic SEO. Social networking sites and online marketing are beneficial, but let’s face it: they are influenced by fate and chance. So, someone seeking red T-shirts might or might not come across your ad.

On the other hand, SEO can do this for you and for the long term than a paid ad, SEO scale based on what the users themselves are search for and not just what the business provider is trying to force on them. 

What is your business top-most needs? To stay consistently on the first page of SERPs? To make more sales with more traffic?

P1 SEO Agency will not only help you manage your SEO strategy but will help you demystify all the SEO process that seems so difficult.

Will Google Index My Subdomains?

Will Google Index My Subdomains?

Subdomains and how Google treats them are still hot topics in the SEO field. If you’re considering using subdomains but aren’t sure if Google will index and rank the material you post on them, keep reading. A “subdomain” is a section of a website’s architecture that exists at any level below the top-level domain name. Business do organise their contents using subdomains. They can, for example, run an e-commerce business on one domain and a blog on another. Subdomains, on the other hand, are treated as independent sites by Google. While “” and “” share a root domain, Googlebot treats them as separate sites and crawls and indexes them appropriately. This has produced a great deal of uncertainty, which brings us to the big question: Does Google Index Subdomains?

Some clients often complain to their seo agency partners of not seeing some of their subdomain ranking. The simple answer is that Google can and will index and rank subdomains unless you specifically remove them from its index. Google’s whole business strategy is predicated on content discovery. The same may be said for all search engines. If a page has unique material and can be crawled/indexed, it will most likely be because it serves the search engine’s purpose.

Related: Best SEO Company in Australia

Will Google Index My Subdomains?

In fact, if Google did not index subdomains, its whole index would have few “www” webpages. This may seem strange since “www” sites are usually thought of as the norm online, but “www” sites are the most common subdomains. Despite the obvious indexation of millions of subdomains inside Google’s results, there are still unanswered issues regarding Google’s subdomain crawling and indexing. This is because the usage of subdomains can complicate and harm SEO efforts. While you should consider these considerations when deciding on your site layout and how it will affect your site’s SEO performance, they have no bearing on the core question of whether or not subdomains may rank in Google.

When Won’t a Subdomain Be Indexed?

While Google’s usual approach is to index subdomains, there are times when subdomains will not be indexed. These are some examples:

  • When there are no links to your subdomain.
  • Google finds and prioritizes URL indexation depending on links leading to such URLs. These links could come from other domains or from other subdomains on the same base domain that can be reached.
  • If Google doesn’t find connections to your subdomain when crawling your site or another site, it won’t be able to find it and hence won’t index it.

The only exceptions would be – if you submit your subdomain’s XML sitemap to Google via Google Search Console.

  • The URLs for your subdomain are included in your XML sitemap index. These would effectively serve as links to your subdomains.
  • If there were previously identified connections to your subdomain, but those links were later removed. In this case, the subdomain will most likely remain “stuck” in the index.

Noindex Tags are used on the subdomain.

If you mistakenly use a noindex tags on a particular page, you may expressly prevent particular URLs on your website from being indexed. SEO companies rarely make such mistakes, except when the page is under construction. But an individual DIY may do ignorantly. You may prevent a subdomain from being indexed by Google by using noindex meta tags or noindex HTTP response headers. A noindex tag allows Google and other search engines to browse a page and follow links, but requests that they not index it.

Keep in mind that if you wish to use this strategy properly, all of the pages on your subdomain must include the noindex tag within their individual HTML code files. Just add a noindex tag to the homepage of the subdomain, and your site won’t be indexed.

But there is rarely a reason for launching a site and not wanting it to rank. But of you notice you have a subdomain that has refused to show up on search engines, kindly reach out to your local SEO service provider for consultations. 

Will Google Index My Subdomains?

When Robots.txt has blocked the subdomain.

You may even prevent an entire subdomain from being indexed by amending the robots.txt file for that subdomain. We could use a robots.txt prohibit to make sure that Google never crawls or indexes a landing page or any other pages on the “start” subdomain.

This might look like: robots.txt example for preventing Google from indexing a subdomain.  This strategy only works if Google hasn’t previously indexed the subdomain.

If a subdomain has already been indexed, restricting it using the robots.txt file will just retain the version of the subdomain URLs that are already in Google’s index. Once the robots.txt file has been changed, use noindex tags or the URL removal request tool in Google Search Console to get rid of a subdomain that has already been indexed.

Please keep in mind that this strategy may not work for subdomains with a large number of internal and external links pointing to them. While the robots.txt command strongly advises Google not to index sites, if that signal is challenged by several links to the URL, Google may decide to index the URL regardless of the robots.txt directive. If Google crawls your subdomain even though you have a robots.txt directive, try taking out the block and putting meta noindex tags on all subdomain pages.

Looking for Site Architecture Assistance? P1 SEO Agency is on your side.

If you haven’t utilised a subdomain on your site because you weren’t sure if Google would index it, by making an SEO plan for each of your subdomains, you can rank high for the keywords you choose and get people to visit your subdomains.

And you don’t have to do it by yourself. If you don’t have a background in search engine optimisation, SEO website architecture might be quite perplexing. Simplify the process by working with an experienced SEO service to tackle Google SEO for subdomains. Contact us now for a free SEO consultation and our staff will look at the best options for your site.

Finding Affordable SEO Company in Australia Without Sacrificing Quality

Finding Affordable SEO Company in Australia Without Sacrificing Quality

Are you fed up with the rising cost of decent SEO services? But what do you do when a vital business tool (such as search engine optimisation) gets so pricey that it eats into your profit? Everyone is finding it more difficult to strike a balance between quality and price.

As Google algorithms evolve, the task of developing and implementing a strong SEO strategy gets more difficult, necessitating more time, talent, and money.

So, what are people doing about it if we’re all in the same leaky SEO boat? In this post, we’ll look at several methods for selecting an economical SEO agency that delivers on quality. 

What Does A Good SEO Cost?

Some businesses have chosen to perform their own SEO since, as with other things, doing it themselves may save money. However, the end product of a DIY endeavour will not be up to professional standards unless you’re already an expert.

Another option is to go with the traditional “cheap SEO” method. However, that is not a method we would encourage. What’s the issue with low-cost SEO? It is not difficult to identify low-cost SEO providers. They’re all over. Simply putting “cheap SEO service” into Google returns a plethora of results. All of these make similar claims: for a small one-time fee, they promise that your website will appear on the front page of Google organic search results.

If you’re desperate about saving money, you may even hunt for a freelancer to conduct your SEO on a site like Fiverr. Some charge as low as $5 for their services.

But what exactly do you receive when you hire one of these low-cost SEO Agencies? It’s possible that you’d be better off not knowing. Many people have discovered that inexpensive often equates to poor quality. This may end up costing you more money in the long run.

The majority of freelancers have a narrow skill set. That’s because it’s uncommon for one individual to have the money or time to learn the whole set of skills required for strong local SEO. And the constant modifications to Google’s algorithms aggravate the situation.

Because of these changes, there is no assurance that a website will remain on the first page of search results after it has arrived. Not until it is kept up to date. This is why, rather than being a one-time endeavour, successful local SEO strategy requires an ongoing investment of time and money.

To summarise this; the less expensive something appears to be, the more it might cost you.

What Does a Reasonable (Yet Still Affordably Priced) SEO Agency Charge? 

Quality SEO should not be prohibitively expensive. However, in general, spending a little extra for a high-quality but affordable SEO package provides the most value for your cash.

According to a poll, respondents who spent more than $500 per month on an SEO strategy were 53.3 percent more likely to report being “very happy” than those who spent less. When we look at what goes into a high-quality yet affordable SEO package, these figures make perfect sense.

Finding Affordable SEO Company in Australia Without Sacrificing Quality

How to Find an Affordable Australia SEO Company:

So, how can you, as a business owner, enjoy this type of significant, long-term increase in your SEO without breaking the bank?

First, define your objectives. Yes, we know that seems like boilerplate advice from your college business class, but strong goals produce excellent outcomes. Here are a few suggestions:

  • Boost organic traffic by x%. This is a true win-win situation since it not only brings additional prospective consumers, but it also indicates your worth to Google.
  • Increase eCommerce sales. Did you know that internet sales make up about 10% of all retail sales in Australia? Concentrating on eCommerce sales is a terrific approach to ensure you get a piece of the pie.
  • Improve your link profile. It’s all about value when it comes to backlinks. You want to link to sites that are reliable and authoritative.
  • Enlarge the highlighted snippets. What types of snippets are likely to rank highly? If used correctly, snippets are an excellent way to increase organic traffic.
  • Align SEO goals with corporate goals, and make sure they correspond to what you need from your website. The majority of businesses use their websites primarily as a digital marketing tool. As a result, it’s a good idea to integrate your objectives with your marketing activities.

And, really, this is the area where you’re most likely to see the most progress. Prioritizing marketing efforts, according to Hubspot, increases your ROI by 13 times.

Finding Affordable SEO Company in Australia Without Sacrificing Quality

Once you’ve established your objectives, you’ll be able to convey them more clearly to an SEO Agency, resulting in a more acceptable end.

According to a report, 82 percent of those that followed an SEO strategy were successful — a monument to the effectiveness of careful preparation and goal-setting. It also assists you in more accurately matching those aims with the correct SEO service provider — one that has demonstrated success in attaining your expected goals.

When you have an affordable SEO service agency that supports your aims, it leads to increased trust and transparency.

After multiple unpleasant encounters with low-quality SEO, some of our clients were able to establish such a trusting and transparent partnership with P1 SEO Agency. A technical and competitor audit, as well as weekly status calls, kept everyone on track as we moved into more strategic deliverables.

When looking for an affordable SEO agency, enquire if they will maintain regular contact and alignment (or realignment) with your company’s SEO goals.

What Are the Benefits of Affordable SEO Packages?

With so many services available, it can be difficult to narrow down what you want in an SEO bundle. This can change to some extent based on your sector and your company’s or digital marketing goals.

However, there are three crucial aspects that you should check for anyway.

  1. Produce High-Quality Content
  2. Technical SEO Strategies
  3. Backlinks of High Quality

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Top SEO Agencies in Sydney for real estate investors

Top SEO Agencies in Sydney for real estate investors

One of the industries that need SEO services is the real estate business. Recently, research has shown that virtually everyone wants to invest in real estate. As a result of this, the real estate world is becoming more competitive every day. Since digital marketing has taken over, every real estate investor has been striving to maintain the top list on search engines like Google and Bing whenever people search for anything that pertains to real estate. 

Are you a real estate investor in Sydney? Or you are about to join the league of real estate business owners in Sydney, and you are scared if your business will thrive on search engines? There’s nothing to worry about. This write-up is here to help you out. We have taken it up to do proper research on competent SEO Agencies that can help you maintain the top list on search engines. Of course, we know that there are countless SEO Agencies in Sydney, but not all of them can do a powerful touch on your site. Some top seo companies in australia specialize in improving and protecting real estate web pages to gain organic traffic on search engines like Google, Bing, etc. However, we want to assure you that we don’t just choose an SEO Agency to design your real estate web page. There are some skills we’ve checked already. Therefore, we want you to trust our judgment on this. Therefore, below here is the list of SEO Agencies in Sydney that would like to work with real estate investors:

  1. Mayple: Mayple is an SEO expert that delivers high-quality SEO services for real estate investors in Sydney. They are well-known not only in Sydney but in Australia at large. At Mayple, you will get the best SEO services to help your web page generate massive organic traffic. They are one of the best SEO experts in Sydney because they have a unique way to rank your real estate site within three to six months. Their hourly rate is in the range of $25 to $49 per hour. Also, With Mayple, you work with curated marketers based on read-data and proven ABOVE-BENCHMARK results. Their thorough vetting process and advanced technology allow them to match businesses with top-performing digital marketing experts that meet their unique marketing needs and assure you get high levels of service and results for your marketing budget. 
  2. WebFX: WebFX is a specialist in dealing with real estate websites. They understand the real estate world, and this has been keeping them glowing and growing in the SEO world. They are one of the best SEO Agencies in Sydney that are reliable. Furthermore, WebFX is uniquely qualified to help your real estate web pages to earn more leads, phone calls, transactions, and revenue. They understand how to play SEO games. One thing about this SEO Agency is that they know how to integrate keywords that will improve a website ranking with great content. Their staffs are reliable and competent. Their level of consistency in the SEO world is incomparable. This great company is ready to take that your real estate website to another level.
  1. SmartSites: SmartSites is an award-winning SEO agency that focuses on search engine marketing. This SEO Company has been playing the SEO game for over two decades now. Alex and Michael Melen founded this company. If you want an SEO Agency that will handle your project as their own, then SmartSites will be a great choice. Recently, SmartSites became one of America’s fastest-growing digital marketing and SEO companies. They love to deal with real estate websites. You will enjoy working with them.
  2. SEOValley: SEOValley is also an award-winning SEO Company. They are based here in Sydney. Several real estate investors have worked with this company, and they all testify to their high level of competency. This fantastic company has been in attending to issues on digital marketing since 2001. Since then, real estate investors in Sydney and beyond still believe in their services because they have never failed them. You also can contact this team to handle your website for you. SEOValley has a technical way of introducing your web page to search engines without breaking your budget. Their service is cheap. They won’t stop touching your site until they see it on the first page on search engines.
  3. Uppers: Uppers is a one-stop destination for all things digital. If you want to take your real estate site to another level, then you need to consider Uppers. Their level of creativity is incomparable. Uppers is one of the best SEO Agencies in Sydney that has the highest level of critical thinking to generate research keywords that your potential clients will search for.  Furthermore, Uppers delivers end-to-end web design and development, digital marketing, and E-mail marketing services. They are one of the best SEO Agencies you can trust.
  4. WebiMax: WebiMax was founded on CEO Kenneth Wisnefski’s core principle of truly helping clients as more of a strategic partner than merely an outsourced vendor. Remember, real estate web pages need a professional touch before they can rank on search engines. Therefore, WebiMax is the best place to get SEO services that will boost your website within a twinkle of an eye. They have been the most award-winning reputation management for thirteen years. WebiMax consistently delivers the best result and value.
  5. Page traffic Inc: Page traffic was founded in 2002 to empower businesses and generate the maximum ROI with effective SEO services. They are the most awarded SEO agency with offices across the globe. Their SEO services are beyond Sydney. For your real estate business, they’ve got the skills and techniques to rank your website within a short period. Page traffic has helped real estate investors like you to reach their business goals. They will learn your business, understand your problems and provide an adequate solution.


Getting a reliable SEO Agency for your real estate site should not be a problem. We’ve taken our time to do proper research to know SEO Agencies based in Sydney that will listen to your story and help you turn it into something extraordinary. 

Top SEO Agencies in Sydney that are ready to work with small scale business owners

Top SEO Agencies in Sydney that are ready to work with small scale business owners

There are countless SEO agencies in Sydney that are competent, and they are always ready to use their SEO technical skills to take your web pages to the highest level. In fact, some SEO Agencies that are based here in Sydney have gone beyond providing SEO services for business owners and bloggers in Sydney alone. I mean they are well-known in the whole of Australia. As a matter of fact, some of them deliver online SEO services for companies worldwide.

However, because of the stature most of them have gained in the industry, some cannot work with small business owners. Their charges, at times, can kill the dream of the business that is just coming up. I have the opportunity to talk with the CEO of one seo agency in Sydney to know if they can work with small-scale business owners. He replied by saying their hands are tight with jobs from big companies.

Then, I began to research to know if there are still some SEO Agencies in Sydney that can assist small-scale business owners in ranking their websites. Guess what! The results of the research came out big. 

Are you a small-scale business owner? And you want a competent SEO agency to help you out in making your business known in Sydney and Australia at large? Then, consider yourself lucky. This article will help you by directing you to the right SEO agency to render effective SEO services without breaking your budget. 

Therefore, below here are the top SEO Agency that is willing to help small scale business owners: 

  1. Prosperity media: The prosperity media has incredibly in-depth insight and up-to-date knowledge on what works in SEO.  They believe that jack of all trade is a master of none. Therefore, Prosperity media only focus on SEO to help clients make more money from search engine. Furthermore, they deliver long-lasting ROI in highly competitive markets. They are one of the SE agencies in Sydney that do not segregate. Prosperity Media is based in Surry Hills, Australia.
  2. Uppers: if you are a small-scale business owner and believe in what SEO can do to increase and improve your website, you need to hire Uppers to handle your project. They are one of the SEO experts name as SEO Heroes that deliver high-quality SEO services for their clients. Their charges are standard. They have competent staff that can handle your project. The range of their charges is $25 – $49 per hour. Uppers will create content that is integrated with functioning research keywords to generate more traffic to your website. Their service is relatively cheap.
  3. Frank digital: This Company is also one of the SEO companies you can trust. The level at which they will manage your account will be an excellent one. They are based in North Sydney, Australia. Frank digital is one of the best SEO Companies in Sydney. With Frank digital, that your small-scale business will reach more customers. Contact Frank digital today, and you’ll be glad you did.
  1. Soup Agency: This SEO Company is well-known in Australia because they are always open to attending to small business owners. They have a unique way of boosting and ranking your business site on search engines. Soup Agency is a company you can trust. They have been in this game for decades now. Also, Soup Agency believes in rendering services that will add more reputation to their name. Contact them today; your website will fly in the air.
  2. Aaron Knight: Aaron Knight is an award winner of web designing and online marketing. Their level of service is more personal. They treat their client as a family. At Aaron Knight, they will handle your website as though it is theirs. Transparency and high-quality delivery are what they stand for. Aaron Knight will be a great choice if you are a small-scale business owner and want a professional touch on your website.
  3. Online marketing gurus: If you want to hire a team that will fully understand your business, you need to consider Online Marketing Gurus. They are one of the highest-rated SEO and digital marketing agencies. At Online Marketing Gurus, you will get to know the difference between SEO services created to focus on the targeted audience and SEO services that will have no destination. This unique SEO Company will work within your budget. In Sydney today, this great SEO Company is one of the best Companies that virtually all business owners want to work with. They have a lot of staff that is skillful and talented. 
  4. Brafton: You can fuel your brand with high-quality SEO services from Brafton. Countless business owners have worked with this great Company. They are based in Sydney, Australia. This great company has been in this gave for over two decades now. Ever since then, they have strived to maintain a leadership position among SEO service providers in Sydney. They don’t segregate. 
  5. One Egg Digital: One thing that business owners in Sydney know about this SEO Company is a very responsive team. One Egg Digital delivers high-quality SEO services that will pop up on the first page on search engines like Google. Apart from the fact that this company offers the best, their service is not expensive. They also love to focus on small-scale business owners because they believe in being part of people’s success stories.
  6. Sparro: At Sparro, the level of care you will get in dealing with your project is evident. Sparro also creates unique content with an average usage of keywords that your potential customers will search for on search engines. They are always ready to work with you without breaking your budget. Sparro will not only provide SEO services, but they will also take it up as their responsibility to monitor the improvement so far on your site. They are one of the SEO agencies in Sydney that you can trust.


Nothing can stop you from achieving your dream. The step you are about to take right now is precisely what you need to do. Therefore, there’s nothing to worry about. You can choose any SEO Agency out of the above-listed Companies to help you to place your business in the world.

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12 Best Books to help improve Your Writing Skills

12 Best Books to help improve Your Writing Skills

There are a lot of ways to become better as a writer. However, of all these ways, one way actually does stand out. That way is none other than reading.

As a writer, if you make reading a habit, you will definitely improve greatly. While reading will generally help you write better, there are certain books that you should focus on as they were written basically to help you become a better writer.

These books are regarded as the best books on writing and it is important that you read them at least once in a lifetime.

That being said, below are some of the best books on writing.

1. How to write Bestselling Fiction

How to write bestselling fiction is a book that can be trusted to help you write a bestseller if you are into the writing of fiction.

You might ask why. Well, the simple reason for this is it was written by Dean Koontz, a best-selling author. Now, Dean Koonz is not just a bestselling author, he has sold up to 450 million copies of his books.

This definitely counts for a lot and makes him a writer that you have to take very seriously. This book was written with fiction writers in mind.

So, if you have the ability to write stories and create a whole world out of nothing, this just might be the book to push you into limelight.

12 Best Books to help improve Your Writing Skills

2. The Elements of Style

The elements of style is a book that was jointly written by E.B. White and William Strunk. It offers useful tips on the development of style as a writer.

As a writer, if you are looking to develop a unique and catchy style, this book can help you do so in one of the easiest ways.

Contained in this book aretipson grammar, alongside tips which you need to sort out writing clutter

3. On Writing Well

This book has William Zinsser as its author and is considered a classic. It was written with nonfiction writers in mind. This, therefore makes it a book that you should have in your library if you are a non-fiction writer.

In this book, the author takes out time to talk about various forms of writing. Some of the forms of writing covered are telling stories about individuals, writing about travelling, business writing, interviewing, art criticism, etc.

 In as much as this book is targeted at nonfictional writers, it has something for you irrespective of the form of writing that you are interested in.

12 Best Books to help improve Your Writing Skills

4. The Writing Life

When properly done, a written piece of work can appear like it was written very easily. Regardless of what anyone thinks, the truth remains that writing comes with some challenges. Some of these challenges are quite easy to address, others are a little difficult to address.

Well, what better way to get an answer to a challenge you have been having with writing other than it coming from a professional in the field that has encountered the very same challenges.

That is exactly what the book “the writing life” is all about. This book was written by Annie Dillard. In this book, Annie Dillard talks about the difficulties of writing. She does not stop at that. She goes on to offer solutions to the many challenges that writers have to deal with when they are writing.

Apart from the fact that this book offers solutions to the issues of writing, it makes beginners know that they are not alone as far as challenges to writing are concerned.

Even some of the best professionals face the same challenges that beginners face.

5. The Elements of Style

12 Best Books to help improve Your Writing Skills

The elements of style is a book that was jointly written by E.B. White and William Strunk. It offers useful tips on the development of style as a writer.

As a writer, if you are looking to develop a unique and catchy style, this book can help you do so in one of the easiest ways. Contained in this book are tips on grammar, alongside tips which you need to sort out writing clutter.

The element of style is a book that everyone that writes or is hoping to become a writersomeday has to not only go through but also own.

This book is not just valuable in this age and time.

It will only stop being valuable when people begin writing entirely in emoji.

Contained in the book “the element of style” is everything a writer needs to know about communicating accurately and clearly through written words.

This book is not just a book for beginners in the field of writing. It is one that should also be owned by experts.

If you are new to writing, it will surprise you to know that some of the professional writers you hold in high esteem do not only own this book, they have also read it several times.

6. Paperback Oxford English Dictionary

12 Best Books to help improve Your Writing Skills

I am almost sure you were not expecting to see this on the list of important books that every writer should own.

Regardless, the Oxford English Dictionary has a worth to writers which cannot really be quantified.

Now, you might be a writer that does not like dealing with hard copy versions of books. If you are one, you will have to take a break from the norm with the Oxford English Dictionary.

Why is this so? If all you want to do is get to know the meaning of a word you are not sure of by looking it up on the internet, you will not be doing yourself a lot of good. The simple reason is you might not come across words that you do not know exist in the process.

However, if you make use of a paper back Oxford English Dictionary, you can always come across new words that you never knew existed in the process of looking for a meaning to a particular word.

12 Best Books to help improve Your Writing Skills

7. Letters to a Young Writer

Letters to a young writer was written by Column McCann. It is a book that can be likened to a piece of advice from an advanced writer to beginner writers.

Contained in this book are advice on the creation of characters. It also contains advice of getting an agent and deleting the right MFA program.

Letters to young writers is definitely an amazing book that every aspiring writer has to have a copy of. However, beyond being a book for aspiring writers, it is a special book for fiction writers.

If you are a fiction writer, then ownership of this book is non-negotiable.

8. Aspect of a Novel

Aspect of a novel has E.M Forster as its author. Although it was not originally written in form of a book, it can be considered one of the best books that every writer should read.

It is a compilation of some of the lectures E.M Forster gave at Cambridge University. This book can be taken advantage of by any writer.

Nonetheless, it was directed to fiction writers. This book is almost a hundred years old. Regardless of that, it is still a thought for provoking book.

12 Best Books to help improve Your Writing Skills

9. The Situation and the Story

If you are looking to write about your personal experience and then go on to put it into a book for sale, “The situation and the story” by Vivian Gornick will be very helpful.

A lot of people have certain unanswered questions as regards writing out their experiences.

A lot of these questions are answered in this book.

Some of the questions which answers are provided to in this boom are questions such as “is my job as a memoirist to write an account of what happened or is it something else?

Am I the same person as the narrator who speaks from my pages?”

10. What the Living Do

What the living do by Marie Howe is a book for poets.

This book might not be so popular at the moment.

That notwithstanding, if you were already a poet in the 1990s, you most likely already know this book.

When this book is read by a poet, it becomes easy to see, hear, as well as understand your feelings as a poet.

11. On Writing (best books on writing)

On writing has Stephen King as its author. This book is partly a manual and partly a memoir. It is a book that even those that do not appreciate a lot of Stephen King’s books have no choice but to appreciate.

Contained in this book are tools that every writer that is new to the game of writing can gain a lot from. This book does not just contain ideas that can help every upcoming writer become a lot better in a short while.

It also has a way of entertaining you while teaching you what to do to become a better writer. Click here to get how to create a facebook business page.

12. Bird by Bird

Bird by Bird was written by Anne Lamott.

It is a book that every writer should have by their side.

This book contains tips which every writer can take advantage of to come up with a piece of great writing.

The seemingly strange title that this book has was inspired by an assignment which Lamott’s brother had to deal with.

He was supposed to give a report about birds and was not sure how to get started.

So her father told him to write for one bird at a time.


Conclusion It might not be possible to own all these books in a short period of time.

Nonetheless, it is important that you are in possession of any of these books that is most relevant to the type of writing you do.

What is Ghostwriting? The Complete Guide to Get Paid Writing

What is Ghostwriting? The Complete Guide to Get Paid Writing

Ghostwriting is basically a phenomenon in which a writer is contracted to work on a writing project which they do not take the credit for.

Sometimes, a ghostwriter absolutely handles a writing project alone. Other times, they write alongside the person that gets credited for the writing project.

Well, irrespective of how the writing project is carried out, a ghostwriter never gets credited as the author of a book. The major aim of a ghost writer is to express the feelings of their clients in the right words.

What is Ghostwriting? The Complete Guide to Get Paid Writing

There are various types of ghostwriting.

Some are very well known, others are not. Some of the most popular types of ghostwriting include:

  • Books proposal
  • Lifestyle books
  • Business books
  • Speeches
  • Social media posts
  • Blog posts

What is Ghostwriting? Difference between Ghostwriting and Co-Authoring?

Ghostwriting differs from co-authoring because a co-author unlike a ghost-writer gets good credit for some of the work done.

In as much as getting the credit for work done is one of the major differences between ghostwriting and co-authoring, there are other significant differences.

As a ghostwriter, you simply write to follow instruction, you have no say in the direction the book being written takes. Well, unlike a ghost-writer, a co-author has the freedom to dictate the direction the book being written takes.

What is Ghostwriting? The Complete Guide to Get Paid Writing

The Cost of Hiring a Ghostwriter

If you are interested in hiring a ghost-writer to do some writing you, it is important to find out the cost of hiring the services of a ghost writer. It is not enough to just know who a ghost writer is. It is important that you find out the cost of hiring the services of a ghost writer.

Ghostwriters do not charge a fixed rate. There are lots of factors which determine the cost of getting a ghostwriter to do some writing for you.

Some of these include:

The duration of the project:

This is quite straight forward. The longer the project, the more the amount you should be ready to part with when you need a ghost-writer to help you out.

This is simply because in addition to paying the ghostwriter for their skill, you are also paying for their time.

What is Ghostwriting? The Complete Guide to Get Paid Writing

The Experience Level of the Ghostwriter:

The experience level of the ghostwriter handling your project is perhaps the most pronounced factor that can have an effect on how much you need to pay for the services of a ghost-writer.

Ghostwriters that are high in demand and have a good reputation will definitely charge more than ghostwriters that are new to the game and do not have a lot of people demanding for their jobs.

How much will you Demand of Them:

If all you need a ghostwriter to do is help you out with some chapters of your book when you get stuck, you might not exactly have to pay a lot.

However, if all you have is an idea and you expect them to help you put it in words, then, you will have to get ready to part with some amount. One way to get the best rates when working with a ghost-writer is to have a budget.

With a budget, you can always contact a ghost-writer that you can afford.

What is Ghostwriting? The Complete Guide to Get Paid Writing

Is Ghostwriting Really Okay?

There are certain categories of people that do not think it is okay for people to work with ghostwriters. They are of the idea that taking the credit for the job done by another person is not right.

That brings us to the question: is ghostwriting against ethics? Well, there is no exact answer to the question above. The right answer will be determined by the surrounding situation.

More often than not, the answer to this question is dependent on the intent of the person that is believed to be the author of the book.

If the author of the book is an authority in a certain field and is trying to pass some information but knows next to nothing about writing, then, hiring the service of a ghost-writer will not be unethical in any way.

On the other hand, if the author of the book is a writer and perhaps does not have the time or the ability to come up with a great write-up about a certain topic, giving the job to a ghost-writer and taking the credit for the work well done might not exactly be ethical.

Things Every Aspiring Ghostwriter Must Know

It is not enough to just be a skilled writer. If you have any plans on becoming a ghost writer, below are things you should know.

Ghostwriting is about your Client

It is important that you are an excellent writer before you can actually attempt to ghost-write.

In spite of this, it is not good enough to be a great writer if you must be successful at ghostwriting. To be considered a great ghostwriter, you have to be able to successfully write a story in the tone of your client.

If you are not telling the story as your client would, then, you are not actually ghostwriting in the right way. Telling a story in the same way your client would include making use of the exact speech style that your client would use, using the same vocabulary, as well as the same pace as your client.

If, you can’t do all the above mentioned, you actually might not be ready for ghostwriting yet. You see, if you think your client writes just as good as or even better than you do, you actually might not have any issues with writing in their voice.

However, if you are of the opinion that you sound better than your client, successfully writing in their voice might not be really easy. Well, the thing with ghostwriting is it is okay to give your clients some advice.

Nevertheless, you can only advise them. You can’t tell them what to do but they can tell you what to do.

What is Ghostwriting? The Complete Guide to Get Paid Writing

You should know about Book Publishing

Over the years, a lot has changed about book publishing.

Unlike a couple of years ago when people could only publish their books through publishing houses, nowadays, there are lots of ways to get books published online. It is important that you stay abreast with the changes occurring in the publishing sector.

Being able to give your clients valuable advice about how to go about publishing their books is a great ability and one you should not take lightly.

Be Properly Branded

Being a successful ghost-writer is not just about having a hobby. You should see yourself as a business owner. Seeing yourself as a business owner involves networking, branding, and even getting the right tools for the job.

It is Important to Have good Organization Skills

The ability to handle more than one project at a time, carry out amazing research, meet deadlines, and present jobs done in a much organised fashion will help you always please your clientsand leave you with good income.

A lot of people are very talented writers and can come up with very beautiful write-ups when they are inspired. They, however, are unable to properly carry out the right level of research and come up with something fantastic within a given time frame.

If you can write very beautifully but cannot meet very strict deadlines, then you most likely are not ready for the job of a ghost-writer yet.

Charge Based on your Level of Experience

As a ghostwriter, it is sometimes normal for you to have more jobs than you can handle in a given period of time. When this occurs, it can be a little difficult to meet your deadlines. I am certain you do not want to have a reputation for not meeting deadlines.

Well, one way to ensure that you always meet your deadlines is to charge your clients according to your level of experience. As you get more experienced, your rates should increase. With an increased rate, getting to turn down lower paying jobs will be quite easy.

Why you Should Try Ghostwriting?

There are lots of reasons everyone that can write and also meets the requirements of a ghostwriter should try ghost writing.

Some of these reasons are:

  • You can always have a constant stream of income right from the comfort of your living room if you are good enough.
  • You can put out really amazing articles, make your money, and still hide your identity if that is what you want.
  • When you acquire a reputation for churning out very well written articles, your income can automatically skyrocket even if the client you wrote for is unable to make a lot of money from the write up.

This counts only for write ups written for commercial purposes.


Ghostwriting comes with a lot of advantages and disadvantages both for the ghostwriter and for the clients.

However, for it to be done in the right way, agreements must be met.

The inability to meet agreements will lead to a lose/lose situation for both the client and the ghost-writer.

How to Make a Living Blogging

How to Make a Living Blogging

At the moment, there are more blogs online than the average person can count.

This is so because a lot of people believe blogging is one of the most trusted ways to have a steady income without the need to have a “9-5”.

While this might be true to an extent, making money from blogging is not exactly as easy as a lot of people assume.

The reason for this is a lot of people never really prepare for the financial aspect of blogging.

They simply restrict themselves to the creation of posts.

So, you want to make a living blogging. By now, I want to assume that you already own a blog.

Well, if the reverse is the case, you need to obtain a domain name and work with a reliable host. As soon as you get these things done, you are almost set to make a living blogging.

Well, the fact that you are on this page means you are interested in making a living from blogging whether you own a blog or not. Read on to find out how to go about this.

How to Make a Living Blogging – 3 Simple Steps

1. Don’t expect it to Happen Suddenly

In as much as it is absolutely possible for you to earn a decent living from blogging, it might take a while before you actually begin making money from your blog.

So, if you are hoping you will make a lot of money as soon as you start blogging, you might give up before you even get started. One way to make a living blogging is to assume you might not actually make a lot of money from your blog.

This way, if the money does not come in early, you will still have the drive to continue.

How to Make a Living Blogging

Sometimes as soon as you start blogging, you might begin making some money. However, more often than not, this money is usually not enough to live on.

It is just something that you will most likely reinvest into the blog to ensure its continuity. If after blogging for a while you do not make as much money as you expect to make, you really should not be worried, this is because sometimes it might take years before you make the amount of money you can live off from.

2. Choose a Niche and Stick to It

Blogging without having a niche can be likened to going on a journey without being sure of the direction you want to go. Prior to setting up a blog, it is expedient that you have a niche and stick to it.

Although having a niche is the way to go, it is not enough to just have a niche. You want to know why? Well, the reason for this is quite straight forward. Irrespective of the niche you decide to select, there will be some level of competition because you definitely will not be the only one in that niche.

So, if you must make anything out of a niche you pick, you will have to offer something special.

How to Make a Living Blogging

If you cannot stand out, you might not be able to make a lot out of blogging. The niche you decide to write about might be very broad.

Nonetheless, you have to narrow things down to the point where you are considered an expert.

If you can do this successfully, your audience will always look up to your post and you can be sure to enjoy a lot of traffic which will bring in the money.

3. Create Income Streams

You can’t make money from a blog because you put up the most interesting articles. Becoming an expert in a certain niche is one thing, making money from your blog is another.

Now, if you have been operating a blog for a fairly long while, at some point, you actually should be making some money.

How to Make a Living Blogging

So, if you do not earn from your blog after sometime, something is just not right.

In as much as there are various ways to make money from a blog, quite a number of those ways all go down to creating opportunities for your audiences.

It is important that you create channels for your audience to make purchase on your blog if you want to make money from blogging.

Some of the ways you can do these are through getting products offered through affiliate links, developing e-books, the creation of mastermind groups, etc.

Below are some techniques that can help you make money from your blog;

1. Affiliate Marketing (Promote other companies’ products):

When monetizing your blog, one good way to start is with affiliate marketing.

Basically, affiliate marketing involves endorsing the services of products of other firms and going on to get the commission for the sales that take place there after.

More often than not, the commission you get is dependent on the size of traffic that comes to your blog. So, if you have a huge audience, you can be certain that you will get substantial commissions. When making use of affiliate marketing to earn from your blog, it is important that you endorse a company that you have a level of belief in.

It is not enough to endorse a company because they pay you to do so.

How to Make a Living Blogging

One reason your audience does not stop coming to your blog is because they have a level of trust in you. You therefore have to take advantage of that trust positively by ensuring that they buy only from the right company.

There are reasons you should be part of a good affiliate programme. Good affiliate programmes come with a lot of advantages. With a good affiliate programme, you can always have something that your audience will either need or love to purchase.

The amazing thing is you do not have to be the one responsible for making the product. That is not all about affiliate marketing.

One interesting thing about affiliate marketing is the commission you get will make you know the exact products that your audience is buying.

2. Make Services Available:

One other way to make money from your blog is to locate customers that are interested in services that you provide.

This services can include but not limited to graphic design, programming, bookkeeping, etc.

In our case we provide web design services, and digital marketing

This method of making money from your blog might not fetch a lot of money in the beginning.

Nonetheless, it is a good way to set out.

As your blog grows bigger, and your brand gets known you will start making more from the services you offer.

The simple reason for this is you will be able to meet the demands of your numerous clients.

3. Market Products (Digital or Non Digital):

The sale of products is one way to make money from your blog if you have a lot of followers is to begin selling your products. You can sell virtually anything. It all depends on what you are interested in.

Some of the most popular products a lot of people sell on their blogs are music, e-books, and software. This, however, does not mean you have to limit yourself to the sale of these products.

One reason why it is amazing to sell digital products on your blog is once they are created, you can always sell them over and over again without going through the process of creating new products.

4. Sponsored Posts (Charge for post to be published on your Blog):

This is pretty straight forward. It simply involves putting up posts about a firm’s services for the purpose of promoting it. This is different from an affiliate programme because the sponsors pay you directly to make posts for their products on your blog.

If you are able to build a long term relationship with your sponsors, this can be an easy way to make money from your blog. To make money from this method, your readers should have a level of trust in you.

This is because having some level of trust in you is the only way they can believe you are putting up posts not solely for the money.

Advertising (Google adsense and Direct advertisement):

Advertising can be a way to make money from blogging. Nonetheless, it is not something you should put in a lot of energy into as a beginner. Targeting advertising as a major stream of income when setting out with a blog can leave you seeking to make an income from blogging for too long.

Until you become a big brand in the blogging world, a lot of people will not approach you for advertising. As a result of this, there is really point putting your attention into it.

However, when you become a top brand in the blogging world, more people than you can handle will want to pay you to advertise their products.

So, until you become a huge name in the blogging sector, there is no point thinking about advertising.


Do you already own a blog? If yes, you can go on and apply these principles to make money from your blog.

If you do not have a bog yet, you will have to setup a blog as it is the first step to make a living from blogging.

Search Engine Optimization Company You Can Trust

Search Engine Optimization Company You Can Trust

Let us help you increase traffic and conversion for your business. And also boost your rankings in Google.

Why You Need A Search Engine Optimization Company

Search Engine Optimization Company You Can Trust

1. To help you get higher rankings in search results

Getting found and appearing higher in search results gives you opportunity to grow your business. We’ll apply our proven method on SEO to give you the online presence that drives massive traffic to your website.

2. To help you get quality traffic to your website.

We don’t just drive traffic to your website with our strategies, we drive quality traffic which every business needs.

3. To help you increase conversion

An SEO optimized website will not only drive traffic but also lead to a high conversion rate. Our services will help you turn website visitors into quality leads.

4. To help increase Sales

With good keyword research we will determine keywords that have commercial search intent. This will help drive up the sales of the company when its ranked in google search results.

5. To help you measure results

We provide you insights and updates concerning your search engine optimization campaign. To enable you see the data and progress of the campaign.

6. To help you with site audit

Knowing the health of your website is paramount. Our site audit will show you area  of weaknesses and make suggestions on how to improve your rankings.

Search Engine Optimization Company You Can Trust

How We will Improve Your Search Engine Optimization

What we will do to improve your website SEO and rankings include but not limited to the following;


Search Engine Optimization Company You Can Trust

Knowing what people are searching for and the relevance of that keyword to your business is a very important step in a successful SEO campaign. We will do keyword research to come up with commercial intent keyword to rank for.


Links are considered as votes by google founder, Larry Page. Without quality links pointing to your website, you will not be able to rank. We will help you strategies link building techniques to have quality links point to your site.


This is the technical SEO aspect of ranking higher. We will make sure your website speed is fast and its performance is improved to prepare the way for higher rankings in search engines like google and bing.

Facebook Advertising Tips Every Marketer Should Know

Facebook Advertising Tips Every Marketer Should Know

In digital marketing, traffic is everything. Essentially, you need to go where the traffic is.

According to statistics, well over 2 billion people operate a Facebook account.

One of key advertising tip get to know by a leading seo agency, that Facebook guarantees the widest reach and exposure for any kind of business, so every small business should take advantage of the opportunity the platform provides to grow their business.

Facebook Advertising Tips Every businesses Must Leverage on:

1. Facebook advertising tips (1) Build Your Audience

Your audience is online, and there are all kinds of audience depending on people’s individual preferences and needs.

Facebook Advertising Tips Every Marketer Should Know

Tips To Help Build A Facebook Audience

That’s why it may sometimes help to start by experimenting with various target audience to know what works for your business and determine how best to get their attention.

  • Create a Facebook URL that people can remember easily.
  • Run special promotion on your page that can encourage audience to “like”.
  • Leverage contacts of your friends, because friends of your followers will see your follower’s interactions with your page in their own newsfeeds.
  • Extend your professional network to increase the visibility of your page by visiting other sites within your niche and ‘liking’ them to increase your own visibility.
  • Create and Host A Facebook Event. Make it an exciting event that your fans would want to spread the word about and even bring along their own friends.
Facebook Advertising Tips Every Marketer Should Know

2. Facebook advertising tips (2) Engage With Your Audience

Engagement is the key to achieving a favorable ranking on Facebook, which will help to expand your audience.

However, bear in mind that ‘likes’ and ‘clicks’ are not the same as sales.

So sales may not necessarily come along with volumes of clicks.

There are a number of other factors that may trigger sales and business profit.

These include the ad message itself, the appeal of the landing page, and hitting the right target audience, etc.

The Facebook algorithm favors pages that create more engagement.

Not only will engagement help you expand your audience further, it will also help make your Facebook business page more visible to search engines.

Facebook Advertising Tips Every Marketer Should Know

3. Boosted Posts

When you post contents on your page, Facebook gives you the option to boost the post to enable it reach more people quickly, at some cost.

Boosted posts are important for driving more engagement for your business, because they can actually be tailored to reach the people in your target audience who are likely to respond to your posts.

The main idea behind a boosted post is to keep your business in the face of your audience.

It can also be used to announce a promotion or product. Before boosting a post, make sure your post complies with Facebook’s advertising policies.

How to create your Facebook Business Page

Step 1: Fill out your basic business info

To run a Facebook ad campaign, you’ve to open a page for your business.

If you don’t have a facebook business page, I have written a step by step guide to create a facebook business page.

You’ll be open to two options to select from (“Business or Brand” and “Community and Public Figure”).

Your option is to click the ‘Get Started’ button under the “Business or Brand” option.

A form will open up for you to fill out:

  • Page Name
  • Categories
  • Address
  • Phone number

Have in mind that you can change the category (but not the name) later on if needed, so best you have your decisions well thought-out before filling this slot.

Facebook Advertising Tips Every Marketer Should Know

Step 2: Upload Profile and Cover Photos For Your Page

After filling out the detail above, you’ll be required to upload a profile photo and cover photo for your page.

Typically, uploaded profile photos must be within 170 x 170 pixels or it you won’t be able to upload it. For the cover photo, the dimension should be 820 x 462 pixels.

You may need to upload your official company logo here, as it’s this photo that will appear as your icon every time you publish a new post or make a comment.

Step 3: Fill Out Your Page Information

Here are the things to fill out:

  • Description – Briefly let people know what your Page is about. You have only 155 characters, so get right to the point.
  • Categories – Choose up to three categories to enable search engines find your business.
  • Contact information – Business phone number, website, and email address.
  • Location – Address of physical location, if any.
  • Hours – Time and Days in which people can reach you for business.
  • More – Any other info you make want to drop, like price range, etc.
Facebook Advertising Tips Every Marketer Should Know

Step 4: Customize Your Page

Beyond what you’ve set up above, Facebook allows you to customize your Page even further.

In your Page settings, there’s a “Templates and Tabs” tab that lets you configure your Page to have that unique look.

To make this part easier for you, there are several templates you can choose from with specific themes that best reflects your business model.

Step 5: Start Publishing Your Posts

Add content to your Page by publishing a post—a status update, a link, a photo, a video, an event, or a milestone.

New, fresh content on your Page will make it look all the more enticing once new visitors come over to check it out.

How To Start Advertising your Page on Facebook

Social media marketing is the sure way to go for businesses looking to create optimal awareness for their brands and grow their profit.

There are millions of visitors surfing the internet at any given time.

Most people are looking for information and products that you can provide, and they could be your target audience, no matter where they are in the world.

You can put your business right in the face of anyone, anywhere.

Just about every internet savvy individual around you run one or multiple social media accounts, from Instagram to Twitter to Facebook, the world can be your market place.

But Facebook has perhaps the most viable platform with the best reach and opportunity to reach your target audience, considering its massive subscribers’ base of 1.32 billion users daily.

Furthermore, it operates one of the most effective advertising tools that can help businesses grow.

However, to achieve the desired result using Facebook Ad, you have to come onboard with a cogent objective.

Without setting the right objective, you can’t get desired result.

There are a number of objectives you might need to look at before placing your Facebook Ad.

Facebook Advertising Tips Every Marketer Should Know

Choosing a Facebook Campaign Objectives

The objectives of a Facebook Ad campaign simply refer to the action you expect people to take after viewing your Ad.

This aspect is very important. When you get on Facebook Ads Manager and place a new campaign, the system usually asks what objectives you want to achieve with the advert you’re placing.

Below are the various objectives set by Facebook, which are grouped in three categories: Brand Awareness, Considerations and Conversions:

1. Brand Awareness:

This objective shows Ads to people who may are likely to have interest in what you offer.

If you’re not really looking to drive sales, comments, or shares, this objective will suit you just fine.

Brand awareness objective is very important for activation campaign because it is used to announce upcoming products.

2. Reach:

The Facebook reach objective is to enable users showcase and advertise their products to as many people as possible.

This objective essentially speaks to coverage, reaching the right audience within specific time lines and locations globally.

3. Traffic:

If your ultimate goal is to drive traffic to your blog or landing page, this objective is what you need.

The Facebook ad traffic objective is ideal for giving your audience a sneak peek of your content by redirecting them to a secondary platform, which may either be your blog or podcast.

With this objective, the goal is to get as much clicks as possible.

Facebook Advertising Tips Every Marketer Should Know

4. Engagement:

The Facebook engagement objective is designed for brands looking to get more active participation from their audience. It basically gets your post in front of people who may like, share, and post comments.

It makes sense to optimize for likes if you still don’t have a website and are only building your brand on Facebook.

This objective can create the required buzz around your product; it can get people excited about what you’re offering.

5. App Installs:

If you already have an app that you want people on facebook to know about and possibly buy into, the App Install objective will help you to direct prospect buyers to the relevant online App Store where they can download your product.

6. Video Views:

This objective is for advertisers who are digital savvy and like to express their brand or product through short video clips.

Videos are a very effective means of reinforcing product awareness and building a stronger connection with relevant audience.

Facebook Advertising Tips Every Marketer Should Know

7. Lead Generation:

With the lead generation Facebook objective, you offer an enticing lead magnet that people can access in exchange for their contact information.

That is, the information presented is compelling enough to cause online visitors to leave their email contact or subscribe to your platform.

This ad automatically pops up a sign-up form and requires users to fill their information to get more access or information.

8. Messages:

The Facebook campaign objective messages make free-flow of communication between users and the brand possible.

The main purpose of this is to trigger conversion in the end by targeting only people who are more likely to give a feedback.

9. Conversions:

Facebook ads conversions marketing objective brings people to your website where they can take action.

You can use the data you collect to understand your audience better or to improve your campaigns.

10. Catalog Sales:

Whether you run a physical or online store, facebook ads allows you to keep track on those who visited your site before, even if they didn’t make a purchase.

This is beneficial to increasing your conversions and reaching new potential customers.

This objective advertises your products to them and gives them periodic update concerning your products.

11. Store Visits:

Facebook Ads objective can help drive people to your stores.

Basically, your target audience near your store location will be able to get to you as they research products online.

So if you run offline stores and wish to direct your audience to your store location, this is the objective for you.

These objectives above represent the customer journey on your page. When people view your Ad, they start out by knowing you (Awareness). Afterwards, when they are interested, they proceed to make purchase online (Conversion). Then they may possibly express their interest by checking out your website (Consideration).

Choosing a placement for Your Ad

When you create an ad, you can choose where you want your ad to appear on Facebook, Instagram, Audience Network and Messenger.

Depending on the objective you choose, some placements may not be available.

However, when you choose your ad placements, it is recommended that you choose the Automatic placements option, which helps to optimize delivery across all placements. In addition, under the automatic placements option, new placements will automatically become available to campaigns when you duplicate them.

Below is exactly how you can set up your ad placement in Ads Manager:

  1. Go to Ads Manager.
  2. Choose your objective and then click on Continue.
  3. Scroll to the Placements section. Automatic placements (recommended) is pre-selected.
  4. You can choose the Edit placements option instead to help you exclude certain placements; untick the box beside each placement to remove it. If you don’t see a box, your ad type doesn’t support that placement.

You can also use the Device types drop-down menu to limit your placements to Mobile only or Desktop only.

Facebook Advertising Tips Every Marketer Should Know

Choosing a Facebook Ad Type

We’ve covered all of the different Facebook Ad types campaign objectives you can use to meet your specific ads goals. But is that all encompassing? Not really. 

In reality, many of the Facebook Ad type campaign objectives overlap, and you could use multiple ad types to accomplish the same objective. Additionally,

Facebook has many different options for you to choose from once you pick a campaign objective, which means choosing an ad type isn’t even half of the battle. 

So how do you decide which ad type to use?

1) Define your campaign goal.

Before you begin any ad campaign, you first need to determine what the goal of your campaign is. Are you trying to drive conversions on your website?

Drive attendance for an upcoming event? Simply get more customers to your local store?

Don’t just come up with a campaign around which ad type you want to use. Instead, start with your own marketing needs and build your ad around it. 

2) Choose relevant types you could use.

Once you’ve defined the goal of your ad campaign, take a look at the different Facebook Ad types available to you. Luckily, you already know what each of the ad types are. 

Choose the type most relevant to your goals. You probably noticed Facebook has multiple ad types you could use for a single objective. If your goal is to drive downloads for an ebook, for example, you could use any one of the following options: 

  1. Clicks to Website
  2. Website Conversions
  3. Lead Generation
  4. Offer Claims
Facebook Advertising Tips Every Marketer Should Know

3) Narrow down your options.

Once you’ve chosen which ad types are most applicable to your needs, choose the one you think will work best for you campaign.

Or, use the same creative, copy, and targeting options to set up a campaign test using different ad types and see if one performs better than the other. 

4) Write copy and create assets.

One great feature of Facebook’s Ads Manager tool is the wide range of creative and layout options you have available to you. Not only can you choose between image, video, photo grid, and carousel layouts, you can also customize your ads for mobile and desktop audiences. 

Also, there are lots of different calls-to-action you can use on your ads, or you can choose to optimize on your platform.

As you run different ad campaigns, make sure to test and analyze what works best for your audience. 

5) Use different ad types for different campaign goals.

Don’t just stick to one ad type for all of your campaigns. Instead, make sure you’re optimizing your ads for the right campaign objectives.

Try out different Facebook Ad types and different ad campaigns to optimize your ad strategy for your audience. 

6) Target the right audience.

Creating the draft of your ad is only half the battle. The other half is figuring out how to target the right audience for your ads campaign. 

7) Test, analyze, and repeat.

Once you’ve defined your campaign objective, selected your ad type, created your ad, and targeted the right audience, it’s time to analyze your results. 

Remember that digital advertising is all about testing, analyzing, and optimizing future ad campaigns over time.


To build a successful campaign on Facebook, you need to take time when selecting your ad objective and settings in order to successfully reach your goals and make the most out of your advertising budget.

This will determine to a large extent whether or not your campaign succeeds.