How to Make a Living Blogging

How to Make a Living Blogging

At the moment, there are more blogs online than the average person can count.

This is so because a lot of people believe blogging is one of the most trusted ways to have a steady income without the need to have a “9-5”.

While this might be true to an extent, making money from blogging is not exactly as easy as a lot of people assume.

The reason for this is a lot of people never really prepare for the financial aspect of blogging.

They simply restrict themselves to the creation of posts.

So, you want to make a living blogging. By now, I want to assume that you already own a blog.

Well, if the reverse is the case, you need to obtain a domain name and work with a reliable host. As soon as you get these things done, you are almost set to make a living blogging.

Well, the fact that you are on this page means you are interested in making a living from blogging whether you own a blog or not. Read on to find out how to go about this.

How to Make a Living Blogging – 3 Simple Steps

1. Don’t expect it to Happen Suddenly

In as much as it is absolutely possible for you to earn a decent living from blogging, it might take a while before you actually begin making money from your blog.

So, if you are hoping you will make a lot of money as soon as you start blogging, you might give up before you even get started. One way to make a living blogging is to assume you might not actually make a lot of money from your blog.

This way, if the money does not come in early, you will still have the drive to continue.

How to Make a Living Blogging

Sometimes as soon as you start blogging, you might begin making some money. However, more often than not, this money is usually not enough to live on.

It is just something that you will most likely reinvest into the blog to ensure its continuity. If after blogging for a while you do not make as much money as you expect to make, you really should not be worried, this is because sometimes it might take years before you make the amount of money you can live off from.

2. Choose a Niche and Stick to It

Blogging without having a niche can be likened to going on a journey without being sure of the direction you want to go. Prior to setting up a blog, it is expedient that you have a niche and stick to it.

Although having a niche is the way to go, it is not enough to just have a niche. You want to know why? Well, the reason for this is quite straight forward. Irrespective of the niche you decide to select, there will be some level of competition because you definitely will not be the only one in that niche.

So, if you must make anything out of a niche you pick, you will have to offer something special.

How to Make a Living Blogging

If you cannot stand out, you might not be able to make a lot out of blogging. The niche you decide to write about might be very broad.

Nonetheless, you have to narrow things down to the point where you are considered an expert.

If you can do this successfully, your audience will always look up to your post and you can be sure to enjoy a lot of traffic which will bring in the money.

3. Create Income Streams

You can’t make money from a blog because you put up the most interesting articles. Becoming an expert in a certain niche is one thing, making money from your blog is another.

Now, if you have been operating a blog for a fairly long while, at some point, you actually should be making some money.

How to Make a Living Blogging

So, if you do not earn from your blog after sometime, something is just not right.

In as much as there are various ways to make money from a blog, quite a number of those ways all go down to creating opportunities for your audiences.

It is important that you create channels for your audience to make purchase on your blog if you want to make money from blogging.

Some of the ways you can do these are through getting products offered through affiliate links, developing e-books, the creation of mastermind groups, etc.

Below are some techniques that can help you make money from your blog;

1. Affiliate Marketing (Promote other companies’ products):

When monetizing your blog, one good way to start is with affiliate marketing.

Basically, affiliate marketing involves endorsing the services of products of other firms and going on to get the commission for the sales that take place there after.

More often than not, the commission you get is dependent on the size of traffic that comes to your blog. So, if you have a huge audience, you can be certain that you will get substantial commissions. When making use of affiliate marketing to earn from your blog, it is important that you endorse a company that you have a level of belief in.

It is not enough to endorse a company because they pay you to do so.

How to Make a Living Blogging

One reason your audience does not stop coming to your blog is because they have a level of trust in you. You therefore have to take advantage of that trust positively by ensuring that they buy only from the right company.

There are reasons you should be part of a good affiliate programme. Good affiliate programmes come with a lot of advantages. With a good affiliate programme, you can always have something that your audience will either need or love to purchase.

The amazing thing is you do not have to be the one responsible for making the product. That is not all about affiliate marketing.

One interesting thing about affiliate marketing is the commission you get will make you know the exact products that your audience is buying.

2. Make Services Available:

One other way to make money from your blog is to locate customers that are interested in services that you provide.

This services can include but not limited to graphic design, programming, bookkeeping, etc.

In our case we provide web design services, and digital marketing

This method of making money from your blog might not fetch a lot of money in the beginning.

Nonetheless, it is a good way to set out.

As your blog grows bigger, and your brand gets known you will start making more from the services you offer.

The simple reason for this is you will be able to meet the demands of your numerous clients.

3. Market Products (Digital or Non Digital):

The sale of products is one way to make money from your blog if you have a lot of followers is to begin selling your products. You can sell virtually anything. It all depends on what you are interested in.

Some of the most popular products a lot of people sell on their blogs are music, e-books, and software. This, however, does not mean you have to limit yourself to the sale of these products.

One reason why it is amazing to sell digital products on your blog is once they are created, you can always sell them over and over again without going through the process of creating new products.

4. Sponsored Posts (Charge for post to be published on your Blog):

This is pretty straight forward. It simply involves putting up posts about a firm’s services for the purpose of promoting it. This is different from an affiliate programme because the sponsors pay you directly to make posts for their products on your blog.

If you are able to build a long term relationship with your sponsors, this can be an easy way to make money from your blog. To make money from this method, your readers should have a level of trust in you.

This is because having some level of trust in you is the only way they can believe you are putting up posts not solely for the money.

Advertising (Google adsense and Direct advertisement):

Advertising can be a way to make money from blogging. Nonetheless, it is not something you should put in a lot of energy into as a beginner. Targeting advertising as a major stream of income when setting out with a blog can leave you seeking to make an income from blogging for too long.

Until you become a big brand in the blogging world, a lot of people will not approach you for advertising. As a result of this, there is really point putting your attention into it.

However, when you become a top brand in the blogging world, more people than you can handle will want to pay you to advertise their products.

So, until you become a huge name in the blogging sector, there is no point thinking about advertising.

Conclusion

Do you already own a blog? If yes, you can go on and apply these principles to make money from your blog.

If you do not have a bog yet, you will have to setup a blog as it is the first step to make a living from blogging.

Facebook Advertising Tips Every Marketer Should Know

Facebook Advertising Tips Every Marketer Should Know

In digital marketing, traffic is everything. Essentially, you need to go where the traffic is.

According to statistics, well over 2 billion people operate a Facebook account.

One of key advertising tip get to know by a leading seo agency, that Facebook guarantees the widest reach and exposure for any kind of business, so every small business should take advantage of the opportunity the platform provides to grow their business.

Facebook Advertising Tips Every businesses Must Leverage on:

1. Facebook advertising tips (1) Build Your Audience

Your audience is online, and there are all kinds of audience depending on people’s individual preferences and needs.

Facebook Advertising Tips Every Marketer Should Know

Tips To Help Build A Facebook Audience

That’s why it may sometimes help to start by experimenting with various target audience to know what works for your business and determine how best to get their attention.

  • Create a Facebook URL that people can remember easily.
  • Run special promotion on your page that can encourage audience to “like”.
  • Leverage contacts of your friends, because friends of your followers will see your follower’s interactions with your page in their own newsfeeds.
  • Extend your professional network to increase the visibility of your page by visiting other sites within your niche and ‘liking’ them to increase your own visibility.
  • Create and Host A Facebook Event. Make it an exciting event that your fans would want to spread the word about and even bring along their own friends.
Facebook Advertising Tips Every Marketer Should Know

2. Facebook advertising tips (2) Engage With Your Audience

Engagement is the key to achieving a favorable ranking on Facebook, which will help to expand your audience.

However, bear in mind that ‘likes’ and ‘clicks’ are not the same as sales.

So sales may not necessarily come along with volumes of clicks.

There are a number of other factors that may trigger sales and business profit.

These include the ad message itself, the appeal of the landing page, and hitting the right target audience, etc.

The Facebook algorithm favors pages that create more engagement.

Not only will engagement help you expand your audience further, it will also help make your Facebook business page more visible to search engines.

Facebook Advertising Tips Every Marketer Should Know

3. Boosted Posts

When you post contents on your page, Facebook gives you the option to boost the post to enable it reach more people quickly, at some cost.

Boosted posts are important for driving more engagement for your business, because they can actually be tailored to reach the people in your target audience who are likely to respond to your posts.

The main idea behind a boosted post is to keep your business in the face of your audience.

It can also be used to announce a promotion or product. Before boosting a post, make sure your post complies with Facebook’s advertising policies.

How to create your Facebook Business Page

Step 1: Fill out your basic business info

To run a Facebook ad campaign, you’ve to open a page for your business.

If you don’t have a facebook business page, I have written a step by step guide to create a facebook business page.

You’ll be open to two options to select from (“Business or Brand” and “Community and Public Figure”).

Your option is to click the ‘Get Started’ button under the “Business or Brand” option.

A form will open up for you to fill out:

  • Page Name
  • Categories
  • Address
  • Phone number

Have in mind that you can change the category (but not the name) later on if needed, so best you have your decisions well thought-out before filling this slot.

Facebook Advertising Tips Every Marketer Should Know

Step 2: Upload Profile and Cover Photos For Your Page

After filling out the detail above, you’ll be required to upload a profile photo and cover photo for your page.

Typically, uploaded profile photos must be within 170 x 170 pixels or it you won’t be able to upload it. For the cover photo, the dimension should be 820 x 462 pixels.

You may need to upload your official company logo here, as it’s this photo that will appear as your icon every time you publish a new post or make a comment.

Step 3: Fill Out Your Page Information

Here are the things to fill out:

  • Description – Briefly let people know what your Page is about. You have only 155 characters, so get right to the point.
  • Categories – Choose up to three categories to enable search engines find your business.
  • Contact information – Business phone number, website, and email address.
  • Location – Address of physical location, if any.
  • Hours – Time and Days in which people can reach you for business.
  • More – Any other info you make want to drop, like price range, etc.
Facebook Advertising Tips Every Marketer Should Know

Step 4: Customize Your Page

Beyond what you’ve set up above, Facebook allows you to customize your Page even further.

In your Page settings, there’s a “Templates and Tabs” tab that lets you configure your Page to have that unique look.

To make this part easier for you, there are several templates you can choose from with specific themes that best reflects your business model.

Step 5: Start Publishing Your Posts

Add content to your Page by publishing a post—a status update, a link, a photo, a video, an event, or a milestone.

New, fresh content on your Page will make it look all the more enticing once new visitors come over to check it out.

How To Start Advertising your Page on Facebook

Social media marketing is the sure way to go for businesses looking to create optimal awareness for their brands and grow their profit.

There are millions of visitors surfing the internet at any given time.

Most people are looking for information and products that you can provide, and they could be your target audience, no matter where they are in the world.

You can put your business right in the face of anyone, anywhere.

Just about every internet savvy individual around you run one or multiple social media accounts, from Instagram to Twitter to Facebook, the world can be your market place.

But Facebook has perhaps the most viable platform with the best reach and opportunity to reach your target audience, considering its massive subscribers’ base of 1.32 billion users daily.

Furthermore, it operates one of the most effective advertising tools that can help businesses grow.

However, to achieve the desired result using Facebook Ad, you have to come onboard with a cogent objective.

Without setting the right objective, you can’t get desired result.

There are a number of objectives you might need to look at before placing your Facebook Ad.

Facebook Advertising Tips Every Marketer Should Know

Choosing a Facebook Campaign Objectives

The objectives of a Facebook Ad campaign simply refer to the action you expect people to take after viewing your Ad.

This aspect is very important. When you get on Facebook Ads Manager and place a new campaign, the system usually asks what objectives you want to achieve with the advert you’re placing.

Below are the various objectives set by Facebook, which are grouped in three categories: Brand Awareness, Considerations and Conversions:

1. Brand Awareness:

This objective shows Ads to people who may are likely to have interest in what you offer.

If you’re not really looking to drive sales, comments, or shares, this objective will suit you just fine.

Brand awareness objective is very important for activation campaign because it is used to announce upcoming products.

2. Reach:

The Facebook reach objective is to enable users showcase and advertise their products to as many people as possible.

This objective essentially speaks to coverage, reaching the right audience within specific time lines and locations globally.

3. Traffic:

If your ultimate goal is to drive traffic to your blog or landing page, this objective is what you need.

The Facebook ad traffic objective is ideal for giving your audience a sneak peek of your content by redirecting them to a secondary platform, which may either be your blog or podcast.

With this objective, the goal is to get as much clicks as possible.

Facebook Advertising Tips Every Marketer Should Know

4. Engagement:

The Facebook engagement objective is designed for brands looking to get more active participation from their audience. It basically gets your post in front of people who may like, share, and post comments.

It makes sense to optimize for likes if you still don’t have a website and are only building your brand on Facebook.

This objective can create the required buzz around your product; it can get people excited about what you’re offering.

5. App Installs:

If you already have an app that you want people on facebook to know about and possibly buy into, the App Install objective will help you to direct prospect buyers to the relevant online App Store where they can download your product.

6. Video Views:

This objective is for advertisers who are digital savvy and like to express their brand or product through short video clips.

Videos are a very effective means of reinforcing product awareness and building a stronger connection with relevant audience.

Facebook Advertising Tips Every Marketer Should Know

7. Lead Generation:

With the lead generation Facebook objective, you offer an enticing lead magnet that people can access in exchange for their contact information.

That is, the information presented is compelling enough to cause online visitors to leave their email contact or subscribe to your platform.

This ad automatically pops up a sign-up form and requires users to fill their information to get more access or information.

8. Messages:

The Facebook campaign objective messages make free-flow of communication between users and the brand possible.

The main purpose of this is to trigger conversion in the end by targeting only people who are more likely to give a feedback.

9. Conversions:

Facebook ads conversions marketing objective brings people to your website where they can take action.

You can use the data you collect to understand your audience better or to improve your campaigns.

10. Catalog Sales:

Whether you run a physical or online store, facebook ads allows you to keep track on those who visited your site before, even if they didn’t make a purchase.

This is beneficial to increasing your conversions and reaching new potential customers.

This objective advertises your products to them and gives them periodic update concerning your products.

11. Store Visits:

Facebook Ads objective can help drive people to your stores.

Basically, your target audience near your store location will be able to get to you as they research products online.

So if you run offline stores and wish to direct your audience to your store location, this is the objective for you.

These objectives above represent the customer journey on your page. When people view your Ad, they start out by knowing you (Awareness). Afterwards, when they are interested, they proceed to make purchase online (Conversion). Then they may possibly express their interest by checking out your website (Consideration).

Choosing a placement for Your Ad

When you create an ad, you can choose where you want your ad to appear on Facebook, Instagram, Audience Network and Messenger.

Depending on the objective you choose, some placements may not be available.

However, when you choose your ad placements, it is recommended that you choose the Automatic placements option, which helps to optimize delivery across all placements. In addition, under the automatic placements option, new placements will automatically become available to campaigns when you duplicate them.

Below is exactly how you can set up your ad placement in Ads Manager:

  1. Go to Ads Manager.
  2. Choose your objective and then click on Continue.
  3. Scroll to the Placements section. Automatic placements (recommended) is pre-selected.
  4. You can choose the Edit placements option instead to help you exclude certain placements; untick the box beside each placement to remove it. If you don’t see a box, your ad type doesn’t support that placement.

You can also use the Device types drop-down menu to limit your placements to Mobile only or Desktop only.

Facebook Advertising Tips Every Marketer Should Know

Choosing a Facebook Ad Type

We’ve covered all of the different Facebook Ad types campaign objectives you can use to meet your specific ads goals. But is that all encompassing? Not really. 

In reality, many of the Facebook Ad type campaign objectives overlap, and you could use multiple ad types to accomplish the same objective. Additionally,

Facebook has many different options for you to choose from once you pick a campaign objective, which means choosing an ad type isn’t even half of the battle. 

So how do you decide which ad type to use?

1) Define your campaign goal.

Before you begin any ad campaign, you first need to determine what the goal of your campaign is. Are you trying to drive conversions on your website?

Drive attendance for an upcoming event? Simply get more customers to your local store?

Don’t just come up with a campaign around which ad type you want to use. Instead, start with your own marketing needs and build your ad around it. 

2) Choose relevant types you could use.

Once you’ve defined the goal of your ad campaign, take a look at the different Facebook Ad types available to you. Luckily, you already know what each of the ad types are. 

Choose the type most relevant to your goals. You probably noticed Facebook has multiple ad types you could use for a single objective. If your goal is to drive downloads for an ebook, for example, you could use any one of the following options: 

  1. Clicks to Website
  2. Website Conversions
  3. Lead Generation
  4. Offer Claims
Facebook Advertising Tips Every Marketer Should Know

3) Narrow down your options.

Once you’ve chosen which ad types are most applicable to your needs, choose the one you think will work best for you campaign.

Or, use the same creative, copy, and targeting options to set up a campaign test using different ad types and see if one performs better than the other. 

4) Write copy and create assets.

One great feature of Facebook’s Ads Manager tool is the wide range of creative and layout options you have available to you. Not only can you choose between image, video, photo grid, and carousel layouts, you can also customize your ads for mobile and desktop audiences. 

Also, there are lots of different calls-to-action you can use on your ads, or you can choose to optimize on your platform.

As you run different ad campaigns, make sure to test and analyze what works best for your audience. 

5) Use different ad types for different campaign goals.

Don’t just stick to one ad type for all of your campaigns. Instead, make sure you’re optimizing your ads for the right campaign objectives.

Try out different Facebook Ad types and different ad campaigns to optimize your ad strategy for your audience. 

6) Target the right audience.

Creating the draft of your ad is only half the battle. The other half is figuring out how to target the right audience for your ads campaign. 

7) Test, analyze, and repeat.

Once you’ve defined your campaign objective, selected your ad type, created your ad, and targeted the right audience, it’s time to analyze your results. 

Remember that digital advertising is all about testing, analyzing, and optimizing future ad campaigns over time.

Conclusion

To build a successful campaign on Facebook, you need to take time when selecting your ad objective and settings in order to successfully reach your goals and make the most out of your advertising budget.

This will determine to a large extent whether or not your campaign succeeds.